You’ve probably heard the purr of its engine as it lands in one of its favorite spots at Plainpalais’ Sunday market. The truck stops, the stove goes on, and as the sweet smell of fried beef patties and french friends fills the air, you know: The Hamburger Foundation (THF) has landed.
I’ll cut to the chase, I am a BIG fan of these bunch, if for no other reason than for their success in pushing Geneva past its comfort zone. Not only have they launched Geneva’s first official food truck though, they have also created what could just be the city’s best burger. In the words of a fellow foodie, THF serves up an American staple accompanied by Geneva’s classic fries. The result is cosmopolitan bliss.
The burger: Simple, classic, perfectly executed. Good quality, freshly ground beef, patty about 2cm thick, always fried perfectly medium rare, with a sesame seed bun that lends a beautiful hint of sweetness. If you order the cheeseburger, you get a nice, subtle gruyere, and if you’re hungry for the bacon cheeseburger, the bacon you get is crisp and tender. There is no special sauce of note – just ketchup, mayo and mustard apparently, but it is remarkable nonetheless, and the lettuce, tomato, onions and pickle are wonderfully fresh and crunchy. It’s like the best, non-barbecued, homemade burger your parents never made.
The fries: Then there are the fries. Also brilliant. Light, crisp, and I would put money on the fact that they infuse their oil with rosemary – or maybe mix it in with the salt they sprinkle over the fries. In any case, it makes you feel like you’re eating provence style roasted potatoes in french fry form. Unbeatable my friends.
The dessert: I have to admit, I have not yet tried their cheesecake. But I hear it’s classic and wonderful, and given the rest of the menu, I wouldn’t doubt it. So try it, and you tell me.
The menu: Again, THF wins it through simplicity. Hamburger, cheeseburger, bacon cheeseburger. Fries, coleslaw, cheesecake. Beer, sodas, water. It’s as simple as the Beatles once said: all you need is love.
The green factor: True to their generation, THF stands for local, organic, wherever possible. Their packaging – the quintessential, blank cardboard burger box – is even fully recyclable. In their own words:
“We love burgers and we love the ingredients we use to make them. Our beef is 100% Swiss all natural. No hormones and no antibiotics ever. Our very own blend is ground fresh everyday. Our sweet buns are made freshly and locally. All the vegetables we use are fresh and as often as possible from local farmers.”
The setting: Surprise! It’s a food truck, so they move around, most likely according to whatever kind soul will let them squat their parking lot / side walk / courtyard. Their website will keep you posted on their whereabouts, but you can count on Sundays at the Plaine de Plainpalais (Unimail corner), more recently Saturdays in Eaux-Vives on rue des Photographes, and at lunch time in places only UBS would know of (ie, Acacias). Sign up to their newsletter and get a regular reminder that you must have burger NOW! You’ll also get some tips on their light-hearted playlist, running from reggae, to Beach Boys to hipper tunes I know almost nothing about – nice touch guys. Nice touch.
Price/Quality: 14chf max for the burger, 4chf for the fries, 5chf for a cheesecake, 3.50 for a drink = cheap enough not to care too much.
In sum: pledge to the Foundation immediately.